Noe is a conceptual project designed as a part of my exploration to  work on brand messaging for businesses.
I went on to create the main tag line and two alternative headlines to be used on various collateral pieces and/or as headlines on website pages. e.g about page. 

Noe is an ethical/sustainable fashion brand that focuses on pieces that are minimal, comfortable, versatile yet stylish.
Their objective?  Make ethical fashion conventional and accessible. 

Responsible | Ethical | Minimal | Versatile | Stylish | Modern. 

Tag Line – Less Harm. More Good. 
Head Lines – Conscious fashion for a responsible style |
Ethical fashion is the new mainstream.