Noe is a conceptual project designed as a part of my exploration to work on brand messaging for businesses.
I went on to create the main tag line and two alternative headlines to be used on various collateral pieces and/or as headlines on website pages. e.g about page.
Noe is an ethical/sustainable fashion brand that focuses on pieces that are minimal, comfortable, versatile yet stylish.
Their objective? Make ethical fashion conventional and accessible.
Responsible | Ethical | Minimal | Versatile | Stylish | Modern.
Tag Line – Less Harm. More Good.
Head Lines – Conscious fashion for a responsible style |
Ethical fashion is the new mainstream.