Origin provides subscription based cold pressed juices to their customers.

They believe good health is the key to achieving any level of success in life.

The reject the idea of waiting to become fit and healthy after you achieve a certain level of success .

Health should not be an afterthought. Good life begins with good health and hence the name Origin.

OBJECTIVE – Design an identity system that appeals to the strong driven individuals and/or entrepreneurs who are their primary customer base.

Since origin focuses on supporting their customers through every step of their journey via educational materials and fitness apps the identity should be able to scale well across their various platforms.

Strong | Practical | Fresh | Robust | Premium